

Accepting diverse presentations of gender One example is ikumen, a term that has been used since the early 2000s to describe a segment of Japanese fathers who take a more active role in parenting, assuming tasks that might be considered traditionally female-oriented. They also believe that responsibilities should be shared equally, whether this is at home or in the workplace. Social movements such as #WeToo and #KuToo as well as many studies have proven that this generation prefer men and women to have access to the same opportunities. The Satori Generation are keen advocates for gender equality and as a result have rather a liberal approach. The Satori Generation approach: 5 Points Advocating for gender equality There is also considerably less interest in buying expensive material things such as cars, and instead accept the bare minimum they need to survive. They see no reason to stretch themselves beyond their means, so taking time off for relaxation and seeking a good lifestyle balance remains important. When it comes to achieving results, they place more importance on the final result rather than concentrating on the process used to get there.
SATORI DEFINITION FREE
They’re also less likely to want to travel overseas, preferring instead to remain in Japan and surround themselves with people they resonate with most.Ĭompared with other generations, they are inclined to stay indoors to relax in their free time. They try not to let feelings of jealousy or greed get in the way of enjoying life. Due to the economic situation and heightened level of competition, many don’t work in full-time jobs. Along with a diminished sense of desire for materialistic things, the Satori Generation tends to shun excessive expectations and would rather enjoy life not pursuing an education at an elite university or putting themselves on a set career path as their parents may have done. They prefer to avoid pointless conflicts and don’t like to waste energy arguing with others who don’t share their perspective. Having been exposed to a wide range of easily accessible technology from a young age, they are naturally tech-savvy.

Defining characteristics of the Satori Generationīorn during the post-high-growth period after the economic bubble burst, the Satori Generation is said to be ‘enlightened’ in that they are content to live in the moment and focus on what they have. Here, we specifically explore the Satori Generation (さとり世代), a cluster of individuals born from 1997 onwards who seem to have achieved a sense of ‘enlightenment’.
